Now, artists can digitally "paint" a surface in the same way they can tag a wall with traditional spray paint.
This multi-user application is perfectly poised to engage large groups of people at parties or festivals, and immerse them in a cool common activity. The digital graffiti wall can be used by almost any size audience with ease and precision. Conversely, with a single artist, the Graffiti Wall can be used to make a riveting performance piece.
Who has used the Digital Graffiti Wall?
Heineken Canada
In an effort to keep the brand top of mind for the party crowds Heineken recently licensed the Digital Graffiti Wall for 6 months.
The GW is being toured around Canada and hundreds of party gores are interacting with it at several clubs and bars. People use the GW to draw and collaborate on interesting pieces that are then printed live and given to the users for free as a branded takeaway from the experience.
Converse Holland
Low Lands is one of the biggest open events int he summer in Amsterdam. Being Converse a main sponsor for this event they needed an engaging experience related to their iconic line of shoes. The GW was installed inside a container to make it possible to be used under any lighting conditions.
The GW was customized to function like a colouring book where the audience was able to decorate their shoe of preference using paint and custom converse stencils.
Verizon/Green Day USA
Verizon was the main sponsor for the 2009 north american tour for Green Day. The Graffiti Wall was part of the tour and the main attraction to get new customers to approach Verizon. The GW was installed and custom stencils from the CD cover were recreated for people to paint with. The users were able to create their own custom artwork and were give a number to collect the piece online where they were again expose to the Verizon brand.
Can we have Graffiti Wall come to our country?
Yes, Graffiti Wall is ready to fly anywhere in the world
What does the Graffiti Wall package include?
1 portable, 2.5 meter rear projection screen
1 projector
Complete computer vision system
Up to 5 infrared Graffiti Cans
How is Graffiti Wall installed?
Installation is done by a Tangible Interaction Technician. Access to venue 5 hours before event is needed for proper installation. Transportation, event access and two nights hotel accommodation must be provided for the Technician.
Where can Graffiti Wall be used?
The graffiti wall is completely portable and can be installed at any event anywhere in the world. From music festivals to corporate events, the Graffiti Wall is a very versatile solution.
Can Graffiti Wall be branded and used for product promotion?
Yes the Graffiti wall can be branded and will make a excellent addition to any product launch party.
How else can Graffiti Wall be used?
When the Graffiti Wall is installed as a permanent piece in an office or public area, it becomes a powerful tool for bringing people together. The Graffiti wall can also be projected onto a window enabling it to become an interactive architectural element.
Can Graffiti Wall be used outdoors?
Yes, as long as power and shelter from rain is supplied.
